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How to Decide Where to Invest in Content Marketing
I still often hear “we need a social media strategy” when training or at conferences. This is positive since it suggests a more planned, holistic approach to social media than the “we need a Facebook...
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The Future of Facebook: Will It Hold a Place in Your Marketing Strategy?
When we think about the many social media platforms that have sprouted up within just the past decade, and those that have vanished in that same amount of time, there are still a handful of networks...
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Crisis Management: An Opportunity For Your Brand To Shine
With the rising health trend in the last couple of years, increasing numbers of consumers have started looking for new ways of getting and staying healthy. Gradually, people have incorporated in their...
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Research: Do Brands Live Up to Customer Expectations on Social?
Today’s consumers are greatly empowered. With access to review websites, social platforms and blogs, buyers can now make better informed shopping decisions based on opinions or feedback from fellow...
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#AskTheExperts: How Social is Changing the Nonprofit Sector
Driven by highly engaged communities of volunteers, donors and employees, the nonprofit sector faces an enormous opportunity to maximize their reach and use social media to raise awareness and interact...
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